Resortwear is having a major moment in 2025. Maybe it’s the influence of The White Lotus or simply a universal craving for escapism, but vacation style this year is less about beach clichés and more about elevated elegance.
Say goodbye to loud florals and over-the-top Hawaiian prints — the new resortwear mood is polished, versatile, and grown-up. It’s the kind of wardrobe that works just as effortlessly at a five-star beach club as it does breezing through a private airport lounge.
From Missoni’s iconic knits to Loewe’s playful accessories and Camilla’s artist-collab cover-ups, these are the luxury brands leading this year’s resortwear renaissance.
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Eleventy
With minimalist silhouettes and a soft, tonal colour palette, Eleventy delivers understated sophistication for those who usually steer clear of traditional beachwear. Think breathable open-knit sweaters, relaxed linen twin sets perfect for lunches by the shore, and tailored dresses that bring quiet confidence to your holiday wardrobe.
- Linen short-sleeve midi dress, £656, Eleventy at Farfetch
- Cut-out shirt, £1,103, Eleventy at Farfetch
Pucci
Since 1947, Emilio Pucci has redefined what elegance means, making it fun, free-spirited, and full of colour. His legacy continues with flowing silk-jersey pieces, signature prints, and jet-set-ready dresses that channel vintage glamour with a modern twist.
- Iride cotton kaftan, £1,020, Pucci at Mytheresa
- Orchidee silk twill asymmetric minidress, £1,115, Pucci at Mytheresa
Alémais
Australian label Alémais, helmed by ex-Zimmermann designer Lesleigh Jermanus, has quickly gained cult status for its playful patterns and artistic flair. The brand’s romantic shirtdresses, floaty twin sets, and painterly prints bring joy to every summer moment.
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Read more- Hazel printed linen-blend maxi dress, £710, Alémais at Mytheresa
- Hazel high-rise printed shorts, £235, Alémais at Mytheresa
Loewe x Paula’s Ibiza
Loewe’s long-standing collaboration with Ibiza’s legendary Paula’s boutique brings us yet another dreamy collection of carefree accessories and summer staples. Expect vintage-inspired prints, raffia textures, espadrilles, and skirts that channel 1970s bohemia.
- Acetate oval flower sunglasses, £230, Loewe at Harrods
- Paula’s Ibiza lace midiskirt, £1,750, Loewe at Harrods
Missoni
Since its founding in 1953, Missoni has become synonymous with colour, texture, and its iconic zigzag motif. Today, the brand blends crochet, metallics, and breezy knitwear into vacation-ready dresses, kaftans, and rompers made for glam getaways.
- Open-knit lamé playsuit, £600, Missoni at Mytheresa
- Dyed lamé minidress, £546, Missoni at Mytheresa
Camilla
Known for its vibrant, hand-drawn prints, Australian brand Camilla has teamed up with White Lotus title-sequence artist Lezio Lopes for a limited edition collection inspired by the show’s exotic locations — from Hawaii’s flora to Thai architecture. Each piece is rich with detail and storytelling.
- The White Lotus embellished silk-satin maxi dress, £815, Camilla at Net-a-Porter
- Al Manial Palace embellished silk-crepon pants, £390, Camilla at Net-a-Porter
PatBO
Brazilian designer Patricia Bonaldi launched PatBO with couture gowns before turning to statement swimwear and bold resortwear. Expect flattering high-waisted bikinis, ruffled dresses, and embroidery that nods to the label’s hand-finished heritage.
- Printed artichoke minidress, £353, PatBO at Harrods
- Crocheted seashell maxi beach dress, £479, PatBO at Harrods
Johanna Ortiz
Colombian designer Johanna Ortiz has evolved from swimwear into a full lifestyle brand, offering sophisticated vacation looks loved by royalty and celebrities alike. Her pieces balance tropical prints with calming palettes, perfect for poolside lounging or a sunset dinner.
- Embayed fringed crocheted Pima cotton maxi dress, £660, Johanna Ortiz at Net-a-Porter
- Coral Marino printed jersey maxi dress, £870, Johanna Ortiz at Net-a-Porter
Whether you’re jetting off to the Amalfi Coast or lounging in Ibiza, this new wave of resortwear offers the perfect blend of elevated style and effortless cool. From handcrafted kaftans to artful cocktail dresses, summer 2025 is all about travel pieces that tell a story — and feel as luxurious as the escape itself.
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