Where new homes are a big hit! According to Foxtons analytics, some London boroughs are seeing off-plan properties (homes still under construction) snapped up at incredibly high rates. So we’re digging into three boroughs at the top, with over 70% of their units currently under construction already sold*. What makes new homes so desirable here? *Source: our internal analysis of Molior data for schemes delivering 20+ private units as of Q4 2023.
A long-time favourite among commuters, Croydon is in the midst of a renaissance. Extensive regeneration has brought new businesses, shops, and leisure facilities to the area – and there are many more plans in the pipeline. This, combined with improved transport connections, makes Croydon a magnet for young professionals seeking a vibrant and up-and-coming neighborhood. New-build properties offer a chance to be part of this new chapter.
In the borough of Croydon, Purley is just teetering on the edge of something new. There are plans to redevelop its retail parks, transform its town centre, complete the local passion project of a state-of-the-art Purley Pool complex, and harness the new homes market – we’ve got several lovely new homes available now.
In the borough of Brent, Wembley is the prime example of new build excellence. It had everything developers look for – local assets like the largest stadium in the UK, exceptional transport links, and a strong regeneration plan. So new homes came naturally. The influx of property has opened up the floodgates, and you’ll find an incredible mix of local events, art, cultures, cuisines, shopping, pubs, restaurants…so much to see and do here.
Haringey is home to London landmarks like the grand Alexandra Palace, iconic Finsbury Park, and the immense Tottenham Hotspur Stadium. Throughout the borough, there’s a certain North London small-town charm, key transport links into the Capital, and so much beautiful green space. These local assets are celebrated in the high-quality new builds popping up across Tottenham, Crouch End, and Harringay.
You might have spotted a few common themes: Easy transport links: developers seek out the underrated areas with big potential – and in typical London fashion, that means excellent commutes to London’s top destinations. So your search doesn’t have to revolve around what’s nearby. Blossoming local communities: London is a land of constant change and evolution. Each of these areas has the right quantum factors to give their regeneration real momentum and draw the attention of London’s developers.
While these boroughs are currently leading the pack, new homes developers have a way of shining a light on underappreciated corners of the big city that have a lot to offer. Let us know your priorities – access to work, proximity to green spaces, or a vibrant social scene – and we’ll find the perfect new home for you.
